Welcome to African Impact on the Modern World — a project about how African creativity, innovation and culture have shaped the world we live in today. Many of these contributions are often left out of the mainstream story. Here, they take center stage.
What you'll find on this site:
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Media — how African voices and stories reach audiences around the globe.
- Black Panther and the world of Wakanda, which put African-inspired design and Afrofuturism on the big screen
- Nollywood, Nigeria's film industry and one of the largest in the world by number of films made
- Streaming platforms and social media, where African creators now share their own stories
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Culture — the traditions, art, fashion and food that have inspired people worldwide.
- Fashion: Kente cloth from Ghana and bold Ankara prints
- Art: African masks and sculpture, which influenced modern artists such as Pablo Picasso
- Food and language: jollof rice, and words like safari that come from Swahili
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Music — the sounds that travelled from Africa to the world's dance floors and stages.
- Afrobeat, pioneered by Fela Kuti and carried on today by stars like Burna Boy and Wizkid
- Amapiano, South Africa's global dance export
- African jazz, shaped by legends such as Hugh Masekela
- Contact us — questions, feedback or ideas? Send us a message.
Use the menu on the right to start exploring.